Getting your brand discovered can be one of the hardest things about growing your company and promoting your products and services. How do you do it? How do you make your brand easy to find? It’s an age-old problem that’s plagued companies for years, and it’s one that doesn’t have a straightforward answer. Depending on your industry, your company culture, how active you are on online platforms, and other elements, the strategy for getting your brand discovered could be vastly different from another company’s approach.
The goal of any business website is to draw people in and push them toward making a purchase. Today, businesses maximize their ROI by actively analyzing their site traffic and modifying their site to drive traffic in a specific direction. This process is known as Growth Driven Design, and it is provides a number of benefits over traditional web design. Deciding whether or not Growth Driven Design for you comes down to three major questions.
When considering your sales team, do you think of your website? The truth is, your site is a sales asset 24/7, always ready to pitch clients and sell your products or services. Since websites are always "on the sales floor," why don't they get the same training and attention as the rest of your sales team? It's not enough to revamp them once every two years. Yet, many websites get neglected for years at a time until they're completely replaced. It's time for a better approach.
Growth driven design offers a variety of benefits over traditional web design. Not only is it a more fluid approach to web designing, but it also helps reduce the amount of risk that small and mid-sized businesses undertake in the process. Here is a look at the five ways growth driven design can help you:
Curious about the difference between growth driven design and traditional web design? Proponents of growth driven design want you to know that it is a flexible new method for building websites that reduces the risks and costs typical of traditional design. For instance, it reduces the chances of running over budget, past the deadline and failing to meet goals by keeping the design process open ended.
Managing social media for your organization is a big responsibility. It might just seem like tweets and posts, but in reality you’re responsible for how your brand is seen online. We’ve used social media for inbound marketing for years, and we know exactly what guidelines you should be following to make the best impression online. Here are our top 10 rules for managing your social media.
Creating a content distribution plan is critical to the success of your inbound marketing, but first and foremost is the content itself. Content is the foundation of Inbound Marketing. Whether it’s blog posts, eBooks, White Papers, infographics, videos, presentations, or templates, that content is how you attract your target audience to your company. By offering expertise and information in exchange for contact information, you have the opportunity to move prospects and leads through your sales funnel at a pace that is natural for your contacts. And who doesn’t want that? But what happens after you’ve created valuable content? How do you get your awesome content into the hands of potential customers?
When it comes to launching an inbound marketing initiative, many companies are faced with the challenge of figuring out how to budget for both the marketing campaign and a new website design. The truth is that your site may not require a complete redesign to work effectively with your inbound marketing efforts. Instead, you could begin rolling out your marketing strategy today and then take queues from your site’s performance before you decide which features need the most attention.
Instagram announced the launch of Instagram Business Tools, which will fundamentally change the way the social network is used in the B2C and B2B world. Instagram began as a photo-sharing app, and its entrance into the business world will give organizations the opportunity to build brand awareness where their customers already hang out. These new features will provide a way for businesses to further leverage social networking to help their brands grow.
Everyone always asks “My site will be SEO’d out right?” Everyone wants traffic to be driven to there site. There are alot of snake oil salesmen out there telling people to pack in key words, write in as much as you can. The problem is that google algerytm the formula it uses to pull results reads like you and I might read. It wants natural content. Does that mean there is nothing to do? No, there are things to do and below are 10 of them.
As an Orange County Web Design firm, we here at Zinc Solutions see a lot of companies strive to increase their website conversions. The online marketplace is intensely competitive and consumers can often find dozens, if not hundreds, of company websites offering products or services that are similar to each other. Through the use of creative web design strategies that focus on the acquisition of site traffic, visitor retention and engagement, and improving conversion rates, you can outpace your competition and achieve your sales and marketing goals.
When you’re trying to make your small to medium sized business hot with what’s trending, you can’t overlook the social component. Social media is the here and now and it doesn’t appear to be going anywhere anytime soon. In order to fully appreciate what goes into social media marketing here are 6 essential tips for your SMB and it’s social media marketing efforts.