Rebranding: Logo, Style Guide, and Visual Assets

Zinc re-branded the POPin brand with a fresh approach to the logo and company style guide. The design team created a talk bubble icon that mirrors the “P” in the logo with distinctive and explanatory style that sets POPin apart from their competitors. Combined with a contemporary color palate, revolutionary video concepts, and modernized visual assets, the site and marketing materials reflect the unique vision and competitive edge POPin has in its market.