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We're talking all things digital marketing.

You’ll hear it here first. Get the latest news and releases, peruse perspectives and insights on the digital market, check out recent launches and events.

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A Focus on Marketing Automation: Hubspot

As a leading Orange County Web Design Agency, we here at Zinc solutions have experience with a lot of marketing automation platforms. Over the next couple weeks we will be highlighting the benefits of some of these platforms, but today we want to focus on one of our top choices- Hubspot! Hubspot is a robust marketing automation tool that can be leveraged by small, medium, and large companies. The Zinc team has implemented it in start-ups and huge enterprise corporations alike- and it easily scales to meet the needs of organizations of all sizes. Also, just as a short disclaimer, Hubspot is not sponsoring this post. The information we’re providing is based on the experiences Zinc Solutions has had with the software.

eCommerce to mCommerce in 2014

Here at Zinc, a leading Orange County Web Design Agency, we spend a lot of time analyzing web trends and forecasting what the next year will bring so we can keep our clients’ web presences current and ahead of their competition. With 2014 staring down the barrel at us, we wanted to share some of our observations about how 2014 will take eCommerce web design to the next level.

Orange County Web Design Agency Launches Responsive WordPress Site

BKM Capital Partners needed a website that reflected their company culture, messaging, and branding in addition to being responsive and informative about the company’s success. They turned to Zinc Solutions, a premier Orange County web design agency, for assistance with their new site.

4 Ways to Make Your Website Easy to Fall in Love With

In the spirit of Valentines Day, the team over here at Zinc has developed a few surefire ways to make the right people fall head over heels in love with your web site. As a leading Orange County Web Design agency, we work with brands every day to help them embrace and implement best practices that ultimately increase engagement and meet their business goals. We want to share four of them with you today.

Happy Holidays from Zinc Solutions

2013 has been awesome for the team here at Zinc Solutions. We’ve had the opportunity to work with amazing clients, participate in innovative website builds, and immerse ourselves in some of the industry’s hottest technologies. We have been so fortunate to work with so many talented people and brands- and we wanted to take this opportunity to thank you for such an incredible year.

The Benefits of Tracking Social Media Metrics

As with any marketing activity, the key to knowing whether you’re gaining traffic with your social media efforts is to track metrics. You wouldn’t launch an extensive email marketing campaign and then ignore the stats on open rates, number of click throughs, and bounces. The same goes for social media activity. And while the results may not be as concrete as a more direct marketing activity, social media can be (and should be) measured. This helps you stay on track with whatever goals you set against your social presence.

WordPress Plugins for Your Website

As an Orange County web design agency, we build many of our sites into the WordPress platform. This solution works well for our clients because WordPress is a robust Content Management System (CMS) that gives companies the flexibility to make changes to content and graphics without having to edit (or even know) code.

Black Friday Tips for Your eCommerce Website

A week from today is Black Friday…the biggest and most anticipated shopping day of the year. And while a lot of people will be braving the crowds in physical stores, an increasing number will be enjoying sales on the couch in their pajamas. With more and more people reportedly relying on eCommerce websites to satisfy their Black Friday needs, are you preparing for the inevitable spike in traffic and sales?

The Top 5 Benefits to a WordPress Powered Website

Most people already know this tidbit about WordPress development, but it was originally established to be an open source blogging tool. With so much enhanced functionality that is now built into the platform, however, there are significant benefits to developing your entire company website on a WordPress foundation. Here are our five top reasons why you should consider a website built on WordPress.

Using Twitter to Increase Demand Generation

Here at Zinc we do a lot of social marketing for our clients, so we have a lot of conversations about the relationship between social media and traditional marketing. Most companies accept that social platforms can increase their brand awareness and education, but far fewer seem to understand how beneficial it can be in regards to their demand generation programs, as well.

5 Ways to Make Your Website Demand Generation Friendly

In the B2B world, generating sales leads on your website is a key function of your company’s online presence. From Pay Per Click campaigns to Search Engine Optimization to Social Media Activity, inbound marketing (letting your customers find you instead of blowing up their phones, emails, and offices trying to sell them your offering) is causing a shift in the strategies of marketing programs across the globe. Demand generation through company websites is becoming a fundamental function, and one that is constantly being fine-tuned and improved upon.

Orange County Web Design Firm Launches Magento Enterprise Site

Zinc Solutions re-branded the Adora Dolls website and delivered a striking Magento Enterprise website that launched in conjunction with the birth of the royal baby, the Prince of Cambridge. As part of the Charisma Brands family, Adora Dolls needed a strong and reliable eCommerce website with a colorful design to appeal to their the target audience.

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