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We're talking all things digital marketing.

You’ll hear it here first. Get the latest news and releases, peruse perspectives and insights on the digital market, check out recent launches and events.

What's Fresh

// 07.19.15

Orange County Web Agency Launches New Responsive Technology Website!

Zinc Solutions, an Orange County Web Design Agency, recently launched a new responsive website for Cirro, a technology company based in Orange County. The company needed a re-branded website that was mobile-ready, showcased an updated visual design, promoted value exchange resources in a lead generation capacity, and presented new content that was inline with their new brand identity and product information.

// 03.03.15

Google’s Call for Responsive Websites

If you haven’t heard by now, Google is changing their Search Engine Optimization ranking algorithm on April 21, 2015 to boost the results of site that are responsive. You may have even received an email from them regarding mobile errors on your site. If your website isn’t mobile-ready, now is the time to get serious about investing in a responsive website design.

// 02.11.15

Zinc Solutions Builds and Brands HomeUnion

Zinc Solutions, a leading Orange County Web Design Agency, built the website for HomeUnion, a real estate investment company. The organization required a responsive, mobile- ready website in a short time frame. The Zinc content, programming, and design teams worked quickly to customize a CMS platform to satisfy the business and marketing needs of HomeUnion.

// 02.11.15

4 Ways to Add Demand Generation to Your Existing Website

So here’s a question we get a lot as a leading digital agency in Orange County, California: why is website demand generation so crucial to the success of your website?

// 12.29.14

Web Design Trends for 2015

As a leading web design agency in Orange County, Zinc Solutions keeps tabs on web new trends and shifts in technology. Users have expectations and preferences that match these shifting technologies, and web designers need to adapt to these changes and cater to the needs of their audiences. 2015 will bring many changes to the web design arena- and we’ve identified 5 major trends you can expect to see in the New Year.

// 09.17.14

Four Ways to Increase Conversions on Your Website

Here at Zinc, a digital marketing agency in Orange County, we build and manage websites every day of our lives. One of the questions we get asked a lot is how to make websites MORE effective and yield MORE conversions. This is a critical element to websites- you need your online presence to not only educate consumers, but also convert the ones who are interested in using your services or purchasing your products. A good website can do that and more, but what happens when your online identity hits a bit of a plateau? It happens to the best of us, and today we want to share 5 things you can do TODAY to help make your website work harder and smarter for you.

// 09.11.14

Zinc Helps Build a Better Way to Shop- Build Your Own Bikini for SwimSpot

RAJ Manufacturing has been a leading fashion house in the swimwear industry for decades. As one of the largest swimwear design and manufactures in the world RAJ has produced for such notable brands as Guess, St. John’s, and Hurley to name a few.   RAJ approached Zinc early in their process of creating a direct to consumer ecommerce brand and site that would deliver an online experience as luxurious as their swimwear. The brand would be named SwimSpot, and the fully integrated, brand focused ecommerce site needed to be live in eight weeks in time for a “Cyber Monday” release. Real Time ERP Integration with Netsuite Swimspot selected Netsuite as its ERP system, and a fundamental requirement for  Zinc’s solution was that the entire online store seamlessly integrated with Netsuite. The communication between the online store and Netsuite is a real time bi-directional feed that allows Swimspot to manage their business  within their ERP system and have  their efforts simultaneously reflected on their website. Swimspot can also update their entire site to a new season of product simply by activating in Netsuite. Sell Outfits as a Set. What a Concept! SwimSpot’s commitment was to provide customers a better online shopping experience that allowed visitors to view and purchase their product collections as they were meant to be shown. Typically matching swimwear pieces are sold as separates in different categories. The Zinc development team pushed technology, and the status quo to set the bar higher. The SwimSpot product pages offer the entire collection together on one page resulting in better merchandising and more sales. An Industry First: Build Your Own Bikini Zinc designed and developed the Bikini Builder shopping experience to support SwimSpot’s commitment to providing customers a completely new and innovative way to shop and purchase swimwear online. Customers get to mix and match various bikini tops and bottoms customizing color combos and styles like never before. This feature is not just for show. Once the ideal bikini combo is selected it’s ready to buy. The Spot Zinc created the Spot from the idea that this section is more then just a blog, it’s a dynamic social marketing platform where all blog and social media come together and are simultaneously feeding other social sites as well as various sections within the SwimSpot site. The Spot also organically integrated the most accessible social networking sites, like Twitter, Facebook and YouTube, to enhance contributions and a sense of community. he Spot blog posts feed automatically into the SwimSpot branded Facebook fan page, maximizing touch points and driving traffic back to the SwimsSpot site. SwimSpot tweets feed dynamically into the Spot, while Spot posts automatically send out tweets. The result allows SwimSpot to reach maximum touch points with minimal effort. Videos streams are highlighted in the Spot, and included in posts simply by adding and tagging in Vimeo.

// 08.21.14

Top 3 Mistakes Companies Make in Social Media

As a digital agency in Orange County, we here at Zinc do a lot of social media strategy for our clients, as well as the management their social media campaigns. We’re constantly logged in to Twitter and Facebook, and we have a team of researchers who are always on the hunt for new information and important trends in social media marketing. Lately we’ve noticed some critical mistakes companies are making in their social media marketing efforts. Today we wanted to offer some enlightenment about what the top three mistakes are, and how to avoid them in your marketing.

// 07.16.14

Zinc Works with Trace3 to Launch Responsive Website

Earlier this year, Zinc Solutions, a leading Orange County Web Design Agency, re-branded the Trace3 website. The VAR and innovative technology giant required a responsive, mobile-ready website with a strong focus on demand generation. Zinc creative, content, and programming teams were able to deliver a solution that satisfied all of Trace3’s requirements will going above and beyond expectations.

// 07.08.14

3 Things to Consider for the Ultimate Website Structure

As an Orange County Web Design Agency, we help businesses optimize their web presence so they can engage with their target audiences. There is a multitude of ways a brand can better connect with their site visitors, but there’s one critical element that we’ve helped our clients with over the last few weeks. That element is the website information architecture.

// 07.06.14

Orange County Web Design Firm Launches SCS Unlimited Magento Site

Zinc Solutions re-branded the SCS Unlimited website with Magento Enterprise as the CRM platform. As a leading graphics company for snowmobiles, motocross and side-by-side vehicles, and water crafts, SCS wanted to increase their online branding to set themselves apart as a leader in their space and amplify eCommerce and partnership capabilities.

// 05.27.14

2014 Trend Alert: Parallax Web Design

As 2013 comes to a close, we like to reflect on what new trends and technologies will make 2014 the most innovative year yet when it comes to web design. As a leading Orange County Web Design Agency, we spend a significant amount of time making sure our designers and developers are up to speed. Last post we brought you new information about mobile eCommerce, and today we want to expose you to another trend we see skyrocketing in the coming year. Parallax web design.

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