As the competition for e-commerce business continues to expand – as does the consumer’s experience with these types of websites – it’s imperative for business owners to keep pace in an ever-changing game.

In a world seemingly saturated by product placement, market driven research, and flashy advertising, it is essential to remain competitive. The most ubiquitous of all these strategies, is a company’s website and online presence. Today clients can access a website from just about anywhere — from their phones, tablets, laptops, and even some cars. In light of this omnipresence, it is imperative that marketing and business executives alike remain competitive and forward thinking with regard to the design of their website, and to the marketing of that site.

Progressive enhancements are important to keep your web design fresh and appealing. It’s a web principle geared towards embracing both user engagement and successful SEO. Progressive enhancements make sure a site’s pages are designed in such a way that they render on every browser. Fundamentally, a basic page is generated first. The more complex and is added based on the browser’s ability to support it.

Inexpensive SaaS Marketing (marketing for Software as a Service) is necessary to think about now that SaaS has become one of the most popular platforms in the business setting. Like with other services, to successfully market SaaS tools you will need to let prospective users know how your product can help them, as well as reasons why it’s better Enterprise Application Software (EAS). Some of these reasons include:

How to do retargeting ads work? This is one the questions we get asked the most as a digital agency. This kind of ad is a great way to capture the attention of website visitors who have already expressed interest in your product and brands by visiting your website. No matter how great your website is and what your products are, most visitors to your site will not make a purchase immediately. Instead, they will shop around with similar companies and brands to compare costs before making a decision. Ad retargeting places your brand back in their line of vision over time to remind them that your brand has something to offer.

There exists in the business world a belief that sales teams and marketing departments are constantly at war with each other. Obviously there must be some validity to this statement, otherwise it wouldn’t continue to propagate among organizations, but generally this misconception is false and is the result of poor communication or ill-aligned goals. Let us squash some of the myths floating around so you can focus on getting your sales and marketing on the same page.

B2B brand strategy and website design is something we’re passionate about here at Zinc, so we’re particularly excited to share our latest work.

Market research with social media has so many applications for both B2B and B2C organizations, and most companies haven’t even begun to scratch the surface of how to use these online platforms. Sure- Facebook makes a great community network where you can connect with your brand advocates. Yes- Twitter is a fantastic way to connect with your customers and answer questions or handle complaints. But the market research aspect of these platforms aren’t being tapped into by many organizations.

Retargeting ads. Who knew they are so prominent? Have you ever visited an online store and left without buying, and all of a sudden you seem to see the store’s ads wherever you are on the Internet? If so, you’ve been retargeted.

Your B2B brand marketing strategy can be a difficult thing to identify. After all, Business to Business marketing requires a special level of attention and detail as you try to communicate with other professionals in your field. Fortunately, there are a few quick and easy ways to improve your B2B marketing strategy by developing a more complete vision of who you are talking to and what you have to offer.

Because the SaaS industry is soaring to new heights, increasing your SaaS company’s market share is critical. In 2015, software as a service surpassed experts’ expectations when the industry’s revenues grew to $49 billion. Furthermore, analysts are now expecting for the global SaaS industry to hit $106 billion in earnings by the end of 2016. Below are six ways that you can capitalize on this market growth and increase your company’s revenue.

Drive website traffic with social media- it’s one of the best ways to increase the number of visitors on your website. But using social media well can be a bit of a challenge. Fortunately, we have three simple strategies that can improve your conversion rate and ROI without having to increase the amount of actual content you are using.