Our team of strategists, creatives, engineers and marketers collaborate to deliver a powerful competitive advantage to our clients and drive business growth.
First we listen to our clients, and ask a lot of questions in order to fully understand our clients business and their goals, challenges, and ideas. Zinc will gain a deep sense of the target audience, the competition, and opportunities in the marketplace. Zinc will assess our client’s current digital efforts and discuss what’s working and what’s not. We’ll approach the objective from a users perspective and determine how the customer wants to interact with the brand.
We take what we learned in discovery and transform it into an action plan, a clear set of customer insights, user goals and business requirements. Combined with user personas and scenarios, this knowledge becomes a focused strategy, defining the future digital presence of the organization, as well as necessary technology and brand positioning. We then outline a plan for bringing the vision to life. As well as specific timelines, resource needs and work flow required to be successful.
Now with a strategic plan for success in place prototypes, wireframes and creative concepts are developed in line with the overall strategy. This is where the design and concept begin to take shape. We'll develop several directions and work up multiple design options to wow you with. You tell us what you like, and what you don't through a collaborative approach that supports innovation. We keep sifting and refining our ideas until we’ve found the best possible solution for the ideal customer experience.
With a brand strategy, success plan, and creative direction in place we can start executing by implementing concepts into a go live deliverable. Implementation often includes a complex array of visual design, technical development, as well as third party platform and social media integration activities. Once all of the pieces fall into place we begin user testing, quality assurance, and reviews. When we’re sure all development is complete, we deploy the project in a live production environment.
We continue to grow and evolve our clients’ online businesses by monitoring and analyzing our work, site usage patterns and metrics, so that performance can be improved over time. If it's an e-commerce experience, we want to see how we can continually drive conversion and average order size by honing in and refining successful efforts and identify new points of engagement. By continuing to measure and evolve, we can improve ROI and show how digital drives business over time. Ready to take your digital strategy to the next level? Let’s talk!
