Managing social media for your organization is a big responsibility. It might just seem like tweets and posts, but in reality you’re responsible for how your brand is seen online. We’ve used social media for inbound marketing for years, and we know exactly what guidelines you should be following to make the best impression online. Here are our top 10 rules for managing your social media.
Creating a content distribution plan is critical to the success of your inbound marketing, but first and foremost is the content itself. Content is the foundation of Inbound Marketing. Whether it’s blog posts, eBooks, White Papers, infographics, videos, presentations, or templates, that content is how you attract your target audience to your company. By offering expertise and information in exchange for contact information, you have the opportunity to move prospects and leads through your sales funnel at a pace that is natural for your contacts. And who doesn’t want that? But what happens after you’ve created valuable content? How do you get your awesome content into the hands of potential customers?
When it comes to launching an inbound marketing initiative, many companies are faced with the challenge of figuring out how to budget for both the marketing campaign and a new website design. The truth is that your site may not require a complete redesign to work effectively with your inbound marketing efforts. Instead, you could begin rolling out your marketing strategy today and then take queues from your site’s performance before you decide which features need the most attention.
Instagram announced the launch of Instagram Business Tools, which will fundamentally change the way the social network is used in the B2C and B2B world. Instagram began as a photo-sharing app, and its entrance into the business world will give organizations the opportunity to build brand awareness where their customers already hang out. These new features will provide a way for businesses to further leverage social networking to help their brands grow.
As the competition for e-commerce business continues to expand – as does the consumer’s experience with these types of websites – it’s imperative for business owners to keep pace in an ever-changing game.
Progressive enhancements are important to keep your web design fresh and appealing. It’s a web principle geared towards embracing both user engagement and successful SEO. Progressive enhancements make sure a site’s pages are designed in such a way that they render on every browser. Fundamentally, a basic page is generated first. The more complex and is added based on the browser’s ability to support it.
Inexpensive SaaS Marketing (marketing for Software as a Service) is necessary to think about now that SaaS has become one of the most popular platforms in the business setting. Like with other services, to successfully market SaaS tools you will need to let prospective users know how your product can help them, as well as reasons why it’s better Enterprise Application Software (EAS). Some of these reasons include:
How to do retargeting ads work? This is one the questions we get asked the most as a digital agency. This kind of ad is a great way to capture the attention of website visitors who have already expressed interest in your product and brands by visiting your website. No matter how great your website is and what your products are, most visitors to your site will not make a purchase immediately. Instead, they will shop around with similar companies and brands to compare costs before making a decision. Ad retargeting places your brand back in their line of vision over time to remind them that your brand has something to offer.
There exists in the business world a belief that sales teams and marketing departments are constantly at war with each other. Obviously there must be some validity to this statement, otherwise it wouldn’t continue to propagate among organizations, but generally this misconception is false and is the result of poor communication or ill-aligned goals. Let us squash some of the myths floating around so you can focus on getting your sales and marketing on the same page.
Market research with social media has so many applications for both B2B and B2C organizations, and most companies haven’t even begun to scratch the surface of how to use these online platforms. Sure- Facebook makes a great community network where you can connect with your brand advocates. Yes- Twitter is a fantastic way to connect with your customers and answer questions or handle complaints. But the market research aspect of these platforms aren’t being tapped into by many organizations.
Retargeting ads. Who knew they are so prominent? Have you ever visited an online store and left without buying, and all of a sudden you seem to see the store’s ads wherever you are on the Internet? If so, you’ve been retargeted.
Your B2B brand marketing strategy can be a difficult thing to identify. After all, Business to Business marketing requires a special level of attention and detail as you try to communicate with other professionals in your field. Fortunately, there are a few quick and easy ways to improve your B2B marketing strategy by developing a more complete vision of who you are talking to and what you have to offer.