Here at Zinc (an Orange County Web Design Firm), we like to stay up-to-date on the latest digital marketing news and web design trends. One of our favorite ways to stay current is to read articles and research from reputable sources from around the web. These were some of our favorite gems from this week- be sure to have a read! They offer great tips and interesting insights into making your online marketing and web presence explode.
It’s been a couple months since the release of Magento Enterprise 1.13, and as Orange County Magento developers, we’ve had the chance to really experience the benefits this new version brings to the table. Designed with large companies in mind, Magento Enterprise 1.13 was built to handle large traffic volumes and catalog additions brilliantly. And now that we’ve seen it in action, we want to share with you the top 3 reasons why you’ll love the latest release.
Zinc re-branded Leads360 to Velocify, delivering a demand generation and marketing focused website built on a custom WordPress platform. Zinc programmers tightly integrated the site with the company’s marketing automation solution, Marketo, as well as their core product LeadManager. As a cloud-based sales software provider, Velocify needed an online presence to help deliver improved customer acquisition practices and better sales performance. The site not only gave Velocify these capabilities, but also considerably increased demand generation and lead flow opportunities for the company.
Social media marketing does more than provide a platform for you to communicate with your customers and increase website traffic. It’s a way to collect market research, gather insights into the behaviors of your consumers, and increase lead flow to your company.
It seems like every time we turn around, someone else is talking about the way they are using agile marketing for their company. But what is it? Why is it such a big deal? And how does someone start doing agile marketing for their company?
Social Media Marketing is a new, inexpensive, and highly successful approach to getting the word out about your company. With this method, the idea is to make it easy for people to find you instead of going out and interrupting marketing to people who may or may not be interested in what you have to offer. The key to this is creating an awesome website to act as home base, and then employing search engines, social media platforms, and the blogosphere to get your message in front of your target audience.
Here’s an interesting (and kind of startling) thought: business today is done more out of our pockets than in front of our desks at a computer.
As a leading Orange County digital agency, we here at Zinc Solutions know how important content is for the success of your website. It introduces relevant and fresh information to your audience (and the Google bots), which is a win win for everyone involved. And the best way to keep content flowing into your sit? A blog!
Are you looking to use content marketing to improve your SEO? Well, as an Orange County Web Design Agency, we’ve noticed several things over the years that we wanted to share with you on this topic. The most important thing may seem quite simple, but it’s the most important because it will dictate how effective and how accurate your copy is. Ready? Here it is: you need to be passionate and knowledgable about the product or services that you offer. You won’t be successful if you don’t know what you’re talking about- your audience is coming to you for expert advice. If they don’t get that, then you will lose credibility and potential customers. If you’re not an expert, find one who is within your company to create your marketing content.
If you’re in the retail industry and have an online store as part (or all) of your business, you know by now the Magento platform is the best way go. Not only does it have flexible design functionality, but it also allows you to analyze sales data, handle multiple deployments, and give users an enhanced shopping experience. With it you can evaluate your company’s fastest selling products, as well as the website performance overall.
EIQ Networks came to Zinc Solutions, a leading Orange County web design agency, to help them rebrand and relaunch their enterprise software website. Not only did EIQ Networks need a site that was aesthetically pleasing, but it also needed to reflect their position as a leader in their field, focus on inbound marketing, increase demand generation and lead flow, consolidate content into focused messaging, include a CMS, and tightly integrate with their marketing automation and CRM platforms.
