Drive website traffic with social media- it’s one of the best ways to increase the number of visitors on your website. But using social media well can be a bit of a challenge. Fortunately, we have three simple strategies that can improve your conversion rate and ROI without having to increase the amount of actual content you are using.
Drive Website Traffic with Re-Sharing
Many companies are under the impression that they must always share fresh content at every available instant. The truth is that nobody is watching your social media accounts full time. The blog you shared yesterday may have been missed by a large portion of your followers depending on the time you shared it and the number of other companies that they follow. Re-sharing that same blog two or three times at different times of day ensures that you reach the maximum number of unique individuals while also helping you drive website traffic.
Consider the Flow of Information
There are many popular social sites on the web today. While Facebook and Twitter have dominated the news, Google+, Tumblr, Snapchat and LinkedIn are also worth nothing. One thing to consider before you begin making your social media posting schedule is the differences in the way that information flows across these sites. Twitter is notoriously fast paced, while LinkedIn is a much slower moving forum. When it is time to share your new blog you may be able to share the same content on Twitter several times the first day, and every few days thereafter for a few weeks. However, on LinkedIn that behavior would be classified as spam. You probably only need to share your content one time on LinkedIn to achieve the same effect.
Spice It Up
One thing you absolutely must do is add variety to your posts. This will help you drive website traffic and keep visitors engaged. Even if you are re-sharing an old blog, using a variety of key points or excerpts from the blog in your post will draw new attention. People who thought they weren’t interested the first time around may find your next tidbit more enticing. Don’t just repost the same thing over and over.
KissMetrics and Forbes have both done extensive research on the effectiveness of social media. Both of them highlight the importance of posting regular updates on a calculated and strategic schedule. Carefully planning out your posts in advance reduces the amount of actual content you need to write and greatly improves the engagement of each individual post.