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Progressive Enhancements to Your Website

zinc-progressive.jpgProgressive enhancements are important to keep your web design fresh and appealing.  It’s a web principle geared towards embracing both user engagement and successful SEO. Progressive enhancements make sure a site’s pages are designed in such a way that they render on every browser. Fundamentally, a basic page is generated first. The more complex and is added based on the browser’s ability to support it.

Progressive enhancements are considered in Google’s ranking algorithm, which makes them even more imperative to include. It takes accessibility into account, and awards higher ranking to sites that include these developments in their web presence. The principles of progressive enhancement ensure that the website will work for readers and high-end desktops, and therefore, rank higher in search engine algorithms.

Here are a few examples of specific elements that can engage the principles of progressive enhancement on your site:

  • Semantic HTML: Pull out all the html strategies in your web design. Make full use of semantic HTML’s possibilities.
  • Avoid clutter: Use as few tags as possible while using html tags as descriptive as possible.
  • Alt attributes: Use alt attributes in all your image tags. This is simple to add but very effective for readers and bots.
  • No-script tags: Include no-script tags with a summarized version of your most important content. This way all browsers will be able to get your ideas.
  • Keep enhancements external: All CSS and JavaScript should be stored in external pages.

There are many ways to engage progressive enhancement in your web design. The simple steps above will go a long way towards enhancing your SEO rank.



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