Social Media Marketing is a new, inexpensive, and highly successful approach to getting the word out about your company. With this method, the idea is to make it easy for people to find you instead of going out and interrupting marketing to people who may or may not be interested in what you have to offer. The key to this is creating an awesome website to act as home base, and then employing search engines, social media platforms, and the blogosphere to get your message in front of your target audience.
As an Orange County social media marketing firm, we’re going to dive into laying the foundation to make social media marketing work for your company. As with any marketing activity, you need to understand your business goals and how marketing efforts will help make these goals deliverables before you begin. As Orange County social media marketing specialists, we find that asking yourself these three questions make all the difference in launching a social media marketing strategy.
- What are your business goals?
- What are you trying to accomplish with social media?
- Who are you targeting?
Once you’ve answered these questions and you have a solid idea of what you want and need to accomplish with social media marketing, you can move into the next phases of social media marketing. Tune in to next week’s social media marketing post to learn how to select the best social media marketing platforms for your business.
