If you’re in the retail industry and have an online store as part (or all) of your business, you know by now the Magento platform is the best way go. Not only does it have flexible design functionality, but it also allows you to analyze sales data, handle multiple deployments, and give users an enhanced shopping experience. With it you can evaluate your company’s fastest selling products, as well as the website performance overall.
But what happens when your Magento website isn’t converting as well as you would like? Here are six tips and techniques that can help turn your visitors in to customers.
Tip # 1 Ensure Your Website Lives on a Reliable Server
Website up time seems like a given, but how can customers buy your merchandise if your site isn’t live? In order for your online store to available 24/7, you need to have a reliable server. Whether this is your own purchased equipment or a web hosting service you are subscribed to, you must make sure your server is secure and stable. In order to accomodate current and future client, your online business needs to be available at all times.
Tip #2 Market To Your Target Audience
Focus on niche marketing and targeting your “most likely to purchase” clients by using demographic analysis. If you think that everyone is your ideal customer, you need to take a better look at your product, who is purchasing your product, and what kind of things that demographic is interested in. Tailor your messages to them. For example, if your audience is senior citizens, make sure your message is geared towards their interests and needs.
Tip #3 Make your Check-Out Process Easy
Don’t make your buyers jump through hoops. If the checkout process is too complicated or lengthy, your users could just abandon their shopping cart instead of placing an order. Magento website clients have access to quick, One-Step check out systems, which increases chances of a quick and happy, buyer experience. Make sure to stay true to that throughout your site and don’t overcomplicate the purchasing process.
Tip #4 Make Your Users Feel Secure
Every user needs to feel that their financial data is protected. Along with a clean and organized website, be sure to include a guarantee (in either words or image) that customer data will be protected. Keeping your customers’ financial information safe makes the buyer feel the website can be trusted, which increases your Magento Conversion rate.
Tip #5 Protect Financial Data:
Along with being compliant with federal regulations, protecting financial data will give your customers peace of mind when purchasing on your site. You can invest in a secured service to encrypt financial data to help with this. Also by including your physical address and a telephone number to contact can help give users an additional sense of security.
Tip #6 KISS (Keep It Short & Simple):
Having a clean and organized layout will make it easier for your customers to purchase merchandise on your Magento website. Also making sure that your shopping cart is obvious and noticeable, with easy to follow instructions, helps funnel sales directly into the cart.
With savvy marketing and using these 6 tips to increase your Magento website conversion rate, your business is bound to increase, in leaps and bounds and make a dramatic impact, on your bottom line.
