Visual design and branding included the science and design of an upscale logo, cutting edge package design, a branded apparel line, and engaging product and lifestyle photography.
The Progenex products use the highest grade ingredients and that comes with a price. The logo had to convey this quality as well as the products ties to medicine and science. Zinc also delivered a concept that presented the product in a bag rather then the typical tub. The branding gave the product the contemporary, upscale, medical grade appearance that Dr. Connelly was looking for. The apparel and engaging lifestyle photography further exposed the brand as a leading supplement company.