Earlier this year, Zinc Solutions, a leading Orange County Web Design Agency, re-branded the Trace3 website. The VAR and innovative technology giant required a responsive, mobile-ready website with a strong focus on demand generation. Zinc creative, content, and programming teams were able to deliver a solution that satisfied all of Trace3’s requirements will going above and beyond expectations.

In addition to offering a robust web solution with the company’s new brand identity, Zinc also tightly integrated the site with the company’s marketing automation solution, Hubspot, and applied a strong inbound marketing strategy. As an innovative technology services company, Trace3 needed an online presence that would help them educate their target audience and convert visitors into customers on smart phones, tablets, and computer screens alike.

During the web build, the Zinc content team worked closely with Trace3 stakeholders to write responsive-friendly, scalable sections of content that accurately reflected the company’s offerings and market branding. Zinc also implemented a custom CMS to help the Trace3 marketing team make content and graphics updates.

For more information on responsive web design and the services Zinc offers, get in touch. We’d love to chat with you about how we can help your organization.