Cirro came to Zinc looking to revamp their website and create an inbound marketing and sales growth engine to generate top-of-funnel leads. ZINC worked with Cirro stakeholders to define the marketing and content strategy and how to communicate their story through visual assets and branding.

The ZINC design teams worked closely with Cirro to determine the colors, style, and graphical representation of the new website. Members of the ZINC team sat down with technical members of the Cirro team to for guidance and understanding on the complicated product and to develop a strong brand rationale and recognizable digital assets.