Your store is connected to AI shopping. Is it ready to be chosen?
Shoppers are asking AI assistants to find, compare, and buy for them. Shopify already connects your store. Whether those assistants understand your products, trust your policies, and send buyers through to checkout depends on details only you can fix. ZINC finds the gaps, fixes your store, and puts practical AI to work behind the scenes.
AI shoppers don’t bounce. They buy somewhere else.
When an assistant can’t find a size, confirm stock, or read your returns policy, it doesn’t send a complaint. It recommends a store it understands, and you never see the sale you lost.
Your products show up with the wrong details.
Missing sizes, outdated prices, and vague descriptions leave assistants guessing, or skipping you for a competitor with clearer facts.
Shoppers ask questions your pages don’t answer.
Will it fit? Is it in stock? What does delivery cost? If the answer isn’t clear on your store, an assistant can’t give it.
Your team is buried in catalog and reporting work.
Hours go into fixing product content and pulling numbers, leaving little time for the work that grows the business.
Ask ChatGPT or Gemini to find your best seller in a specific size, confirm it’s in stock, and tell you the delivered price. Anything it gets wrong or makes up is where your store is losing ground.
Shopify supplies the connection. We make it work for your catalog.
You shouldn’t pay anyone to install what your platform already provides. We start by separating what Shopify handles from what is holding your store back.
Channel availability depends on your market, products, and account eligibility, and it changes often. We check it for your store rather than assume it.
Get chosen by AI. Put AI to work for your team.
Two connected workstreams, built on a storefront that works for people first.
Get found, understood, and bought
Make your products easy for AI assistants and shoppers to understand, compare, and buy, on the channels that matter to your business.
- Product attributes, variants, and catalog mapping
- Clear answers on sizing, delivery, and returns
- AI channel settings and purchase-path testing
- Structured data, feeds, and measurement
Put AI to work inside your business
Use AI for catalog, content, and reporting work. AI drafts, your team approves, and nothing reaches customers without review.
- Product content and attribute drafts
- Catalog quality checks
- Campaign adaptation across channels
- Connected store and campaign reporting
Storefronts & Conversion
The foundation for both. We design, build, and improve Shopify and BigCommerce stores that are fast, clear, and easy to buy from, for people and AI alike.
- Store design, development, and platform migrations
- Product pages, navigation, and merchandising
- Mobile experience and conversion improvements
Adjectives don’t answer questions. Facts do.
Assistants compare products on their facts: size, material, stock, delivered price, returns. Here is the kind of change we make, shown on an illustrative listing.
Our most versatile jacket yet. Lightweight, packable, and ready for anything the trail throws at you.
- Material
- Not listed
- Waterproof rating
- Not listed
- Sizes in stock
- Unclear
- Delivery
- Calculated at checkout
- Returns
- See policy page
A packable 310 g shell for wet hikes and travel. Regular fit, true to size.
- Material
- Recycled nylon ripstop, 2.5-layer
- Waterproof rating
- 10,000 mm
- Sizes in stock
- XS to XXL; M and L ship today
- Delivery
- Free over $75, 2 to 4 days
- Returns
- 30 days, free
Illustrative example, not a client listing.
Commerce experience, built over time.
Explore our work with DFND across its brand and Shopify experience.
Give your team more room to grow.
Start with the work that takes time every week. We help you apply AI to useful tasks within your existing commerce systems.
Prepare product content.
Turn approved product information into draft descriptions and attributes for your team to review.
Support a campaign launch.
Adapt approved messaging for product pages, email, and campaign assets while keeping your brand consistent.
Find catalog gaps.
Identify missing attributes, inconsistent descriptions, and other issues that need attention.
Make reporting more useful.
Summarize connected store and campaign data so your team can decide what to investigate and improve.
AI drafts. Your team approves. We choose built-in platform tools, connected apps, or custom integrations around the job and the people responsible for it.
Your commerce platform. More potential.
Build on Shopify, BigCommerce, and the tools that support your business. We help connect marketing, customer data, and operations so your team can work more effectively.
From assessment to acceleration.
Start with the opportunities that matter most. Your next step might be a focused improvement, a new integration, or a larger store initiative.
Assess
Start with a free AI shopping check. Then review your catalog, channel settings, policies, purchase paths, and workflows, and agree priorities and what success looks like.
Fix
Implement the agreed fixes across product information, policies, storefront, channels, and team workflows, with your approval before changes go live.
Measure
Re-test how assistants and shoppers see your store, track channel and conversion performance where platforms report it, and build on what works.
Related insights.
Recent articles on how customers discover and buy, and what it means for your store.
FAQs
Agentic commerce is shopping done with the help of AI assistants and agents that research, compare, and on some channels buy products on a shopper’s behalf. For a merchant, it means your products, policies, and checkout need to make sense to software as well as to people.
Yes. Shopify generates these discovery files for stores by default, and for most stores the managed version is the right choice. They help assistants find your store. They don’t fix incomplete product information, unclear policies, or a broken checkout handoff, which is where most of the work is.
It depends on the channel. Some AI shopping channels send shoppers to your store’s checkout, while others support direct checkout for eligible merchants. We test the path on the channels that matter to you and check current eligibility, which changes often.
No one can guarantee that. We make your products accurate, complete, and easy to compare, then test the results, which improves your chances of being understood and chosen.
Not necessarily. Features and channel eligibility vary by plan, market, and product, so we check what applies to your store before recommending changes.
No. Clear product facts, fast pages, and honest information help human shoppers too. The work that makes a store easy for an assistant to understand usually makes it easier to buy from.
We put a small set of your key products through the questions shoppers ask AI assistants, note what they get wrong or leave out, and walk you through what we find with recommended next steps. It needs no platform access.
No. We can improve your current store, catalog, integrations, or team workflows. If a rebuild or platform move would better serve your goals, we can scope that separately.
Yes. We help with design, development, integrations, and ongoing improvements, recommending the approach around your business requirements.
We can assess relevant channels, improve product data, and configure supported connections. Availability depends on the platform, market, products, and account eligibility. Inclusion does not guarantee recommendations or sales.
We start with the task, the systems involved, and the people responsible for the outcome. We assess built-in tools before adding apps or custom integrations, and test the workflow with your team.
Yes. We can deliver a focused project or work alongside your team on ongoing commerce improvements, with clear responsibilities and priorities.
We agree measures around the engagement, such as conversion, channel performance, repeat purchases, or time spent on recurring tasks. Where reliable data is available, we also consider costs and profitability.
We scope work around your priorities, platform, and integrations. Your proposal identifies implementation fees, third-party costs, and any optional ongoing support.
See your store the way AI assistants do.
Share your store and the products that matter most. We’ll put them through the questions shoppers ask assistants and walk you through what we find.
Test key products for accurate facts, stock, prices, and policies.
Separate what Shopify already handles from what needs fixing.
Recommend next steps, with scope and costs for any proposed work.
Free, and no platform access needed for the first check.