Your store is connected to AI shopping. Is it ready to be chosen?
Shoppers are asking AI assistants to find, compare, and buy for them. Shopify already connects your store. Whether those assistants understand your products, trust your policies, and send buyers through to checkout depends on details only you can fix. ZINC finds the gaps and fixes them.
In short
Shopify already connects eligible stores to AI shopping. Whether assistants understand your products, trust your policies, and send buyers through to checkout depends on details your store controls. ZINC separates what the platform handles from what your store still needs, then fixes it.
It starts with a free AI shopping check: we put your key products through the questions shoppers ask assistants and show you what they get wrong.
AI shoppers don’t bounce. They buy somewhere else.
When an assistant can’t find a size, confirm stock, or read your returns policy, it doesn’t send a complaint. It recommends a store it understands, and you never see the sale you lost.
Your products show up with the wrong details.
Missing sizes, outdated prices, and vague descriptions leave assistants guessing, or skipping you for a competitor with clearer facts.
Shoppers ask questions your pages don’t answer.
Will it fit? Is it in stock? What does delivery cost? If the answer isn’t clear on your store, an assistant can’t give it.
The path to checkout breaks quietly.
A wrong variant, a dead link, or a missing policy ends the sale, and your analytics rarely show why.
Ask ChatGPT or Gemini to find your best seller in a specific size, confirm it’s in stock, and tell you the delivered price. Anything it gets wrong or makes up is where your store is losing ground.
Shopify supplies the connection. We make it work for your catalog.
You shouldn’t pay anyone to install what your platform already provides. We start by separating what Shopify handles from what is holding your store back.
Channel availability depends on your market, products, and account eligibility, and it changes often. We check it for your store rather than assume it.
Get found. Get understood. Get chosen.
The work behind an assistant recommending your product instead of someone else’s.
Product facts
Complete, consistent facts an assistant can compare.
- Product identifiers (GTINs), categories, and attributes
- Variants and catalog mapping
Clear answers
The questions shoppers ask, answered on your store.
- Sizing and fit
- Delivery costs and times
- Returns and policies
Channels
Your products in the AI shopping channels that matter to you.
- Eligibility and channel settings
- Feeds and structured data
The path to purchase
A tested journey from recommendation to checkout.
- Right product, variant, and price
- Cart, checkout, and measurement
Adjectives don’t answer questions. Facts do.
An assistant takes a shopper’s request apart and checks each part against your product facts. Here is the kind of change we make, shown on an illustrative listing.
“Find me a waterproof jacket under $200 that packs small, in a medium, delivered by Friday.”
Our most versatile jacket yet. Lightweight, packable, and ready for anything the trail throws at you.
- Price
- $189
- Waterproof rating
- Not listed
- Packed size
- Not listed
- Material
- Not listed
- Sizes in stock
- Unclear
- Delivery
- Calculated at checkout
- Returns
- See policy page
A packable 310 g shell for wet hikes and travel. Regular fit, true to size.
- Price
- $189
- Waterproof rating
- 10,000 mm
- Packed size
- Packs into its own pocket, 310 g
- Material
- Recycled nylon ripstop, 2.5-layer
- Sizes in stock
- XS to XXL; M and L ship today
- Delivery
- Free over $75, 2 to 4 days
- Returns
- 30 days, free
Illustrative example, not a client listing.
Commerce experience, applied to a new kind of shopper.
The things that win over an AI assistant, clear products and an easy path to buy, are the things good stores have always needed. We bring both sides.
Over 25 years of experience.
We have designed, built, and grown brands and online stores since long before assistants started shopping, so the fundamentals come first.
An honest diagnostic.
We tell you what Shopify already handles, so you only invest in what your store actually needs.
AI with approval built in.
AI drafts product content, catalog fixes, and reports. Your team reviews and approves before anything reaches customers.
Check. Fix. Stay sharp.
Start small, with your most important products, and build from what the check finds.
Assess
Start with a free AI shopping check. Then review your catalog, channel settings, policies, and purchase paths, and agree priorities and what success looks like.
Fix
Implement the agreed fixes across product information, policies, storefront, and channels, with your approval before changes go live.
Stay Sharp
AI channels and your catalog keep changing. Ongoing support keeps your store accurate and builds on what works.
- Regular checks of how assistants describe and recommend your products
- AI referral traffic and channel performance, where platforms report it
- New gaps found and fixed as channels and products change
Related insights.
Recent articles on how customers discover and buy, and what it means for your store.
FAQs
Agentic commerce is shopping done with the help of AI assistants and agents that research, compare, and on some channels buy products on a shopper’s behalf. For a merchant, it means your products, policies, and checkout need to make sense to software as well as to people.
Yes. Shopify generates these discovery files for stores by default, and for most stores the managed version is the right choice. They help assistants find your store. They don’t fix incomplete product information, unclear policies, or a broken checkout handoff, which is where most of the work is.
Agentic Storefronts is Shopify’s way of making eligible products available in AI shopping channels, such as ChatGPT, Microsoft Copilot, and Google’s AI Mode and Gemini, with settings you manage in your Shopify admin. Which channels you can use, and whether shoppers can check out without leaving the conversation, depends on your market, products, and account eligibility.
Your products carry complete, consistent facts, including identifiers such as GTINs, categories, attributes, variants, price, and stock. Your delivery and returns policies are clear. And a shopper sent by an assistant can reach the right product and check out without problems.
It builds on it. Google says ordinary search fundamentals still apply to its AI features, so indexing, useful content, and structured data still matter. AI shopping adds a stricter test: assistants compare complete product facts, policies, and prices, and need a working path to checkout. Our SEO and AI visibility work covers the rest of your site.
It depends on the channel. Some AI shopping channels send shoppers to your store’s checkout, while others support direct checkout for eligible merchants. We test the path on the channels that matter to you and check current eligibility, which changes often.
No one can guarantee that. We make your products accurate, complete, and easy to compare, then test the results, which improves your chances of being understood and chosen.
Not necessarily. Features and channel eligibility vary by plan, market, and product, so we check what applies to your store before recommending changes.
No. Clear product facts, fast pages, and honest information help human shoppers too. The work that makes a store easy for an assistant to understand usually makes it easier to buy from.
We put a small set of your key products through the questions shoppers ask AI assistants, note what they get wrong or leave out, and walk you through what we find with recommended next steps. It needs no platform access.
See your store the way AI assistants do.
Share your store and the products that matter most. We’ll put them through the questions shoppers ask assistants and walk you through what we find.
Test key products for accurate facts, stock, prices, and policies.
Separate what Shopify already handles from what needs fixing.
Recommend next steps, with scope and costs for any proposed work.
Free, and no platform access needed for the first check.