Let AI run your website. Keep your team in control.
Dispatch is the management layer for AI-powered websites. Your agent builds the change. Your team reviews and approves it. Dispatch keeps the work visible, attributable, and reversible.
Already on an agent-ready stack? ZINC can connect your website and configure Dispatch without requiring a redesign.
Move faster without removing the safety net.
AI coding agents can create pages, update content, improve metadata, and make sitewide changes in minutes. That speed is useful only when the business can see what is happening, apply the right approvals, and recover when something goes wrong.
Dispatch sits above your agent, repository, and host. It gives every request a clear record, every proposed change a preview, and every release an accountable approval path. Your team gets the freedom to move faster without turning the website into an uncontrolled experiment.
Preview before release
Role-based approvals
Full change attribution
Risk tiers for sensitive work
One-click restore
Type the request. Watch the website change.
Ask your agent to update a headline, create a landing page, add a case study, or improve a group of service pages. The agent prepares the work against the real website. Dispatch shows the preview, records who did what, and routes the change to the right person for approval.
What once required a ticket, a queue, and a release cycle becomes a conversation with control built in.
- “Create a landing page for our new service using the approved copy, our current design system, and the existing contact form.”
- “Update the pricing FAQ across the site and show me every page that will change before anything goes live.”
- “Add this approved case study using our current layout, then prepare it for review.”
Every change has a record. Every risk has a rule.
Review before release
Inspect the proposed change on a preview URL, request an adjustment, or approve it when it is ready. Nothing needs to go directly from an agent to production.
Match approval to risk
Routine updates can move quickly. High-risk changes can require a second approver. Roles and risk tiers keep speed from outrunning judgment.
Know who did what
Every request, branch, preview, approval, and release is attributed to the person or agent responsible. The history stays visible across the team.
Work in parallel
Each request runs on its own branch, so multiple people and agents can work at once without overwriting one another.
Restore with one click
If a supported website change needs to be reversed, return to the previous version without rebuilding the work from memory.
See what needs attention
Approvals, findings, drafted fixes, and alerts come into one inbox, with Slack notifications when a person needs to act.
Your agent. Your code. Your host.
Dispatch does not force your team into one AI model or one hosting platform. Use an agent such as Claude Code, Codex, or Gemini. Keep the website in your own GitHub repository. Deploy through the host that fits the project, including Vercel, Netlify, or Cloudflare.
ZINC recommends the architecture around the website’s real needs. Dispatch adds a consistent management layer above the tools, so the team does not have to trade ownership for convenience.
Your website continues to live in your repository and hosting account. Dispatch governs the work around it.
This website runs the same way: Claude Code on the repository, governed through Dispatch.
Keep the safety net. Remove the constraint.
Traditional content management systems gave teams structure, permissions, publishing controls, and a safer way to update a website. AI agents change how the work gets produced, but they do not remove the need for those safeguards.
Dispatch carries the important controls forward: visibility, roles, approvals, history, and recovery. The difference is that your agent can work directly against a modern codebase, without forcing every idea through a fixed template or a developer queue.
Moving off WordPress
For many WordPress sites, this creates a practical path to a faster, more secure, agent-ready foundation while preserving the design, content, URLs, and business functions that still work.
WordPress to AI-native >When your platform still fits
If your current platform is still the right fit, ZINC will say so. We can improve the site in place, add AI where it helps, or plan a migration when the business case is clear.
Explore Enterprise Websites & CMS >Migrate what works. Improve what matters. Redesign when it is worth it.
Migrate as-is
Keep the agreed design and content. ZINC recreates the site on an agent-ready foundation, preserves URLs where possible, reconnects the required business systems, and configures Dispatch from day one.
Best for: teams that like the current website but want a better way to run it.
Migrate + improve
Preserve the strongest parts of the website while improving priority pages, content structure, conversion paths, accessibility, SEO, or AEO as part of the move.
Best for: teams that want a cleaner website and a stronger operating model without taking on a full redesign.
Redesign + migrate
Reconsider the brand expression, customer journey, content, and technology together, then launch the new experience on an agent-ready stack governed through Dispatch.
Best for: companies whose website no longer reflects the business or supports the next stage of growth.
ZINC’s job is not to force every client into the same answer. It is to make the right business, brand, creative, and technology decision, then carry it through.
See where AI search readiness slips, then act on it.
Dispatch monitors every page for the technical signals answer engines use, including titles, descriptions, headings, canonical tags, structured data, social metadata, indexability, and page status. Scores are tracked over time. When performance drops, the issue can enter the review queue with a drafted fix.
AEO is one part of running a healthy website. It supports the migration and ongoing improvement program; it is not the reason to choose an architecture by itself, and no platform alone guarantees visibility in AI search.
New technology. Experienced judgment.
ZINC has spent more than 25 years helping companies make business, brand, creative, and technology decisions that show up in the real world. AI-native websites are a new operating model, but the questions behind a successful website have not disappeared.
We help leadership teams decide what should change, what should stay, what the website needs to do for the business, and how the team should run it after launch. Then our strategists, designers, developers, and AI specialists put that decision into practice.
Business and brand strategy before platform selection
Design and content judgment, not migration alone
Technical planning across search, forms, analytics, CRM, and integrations
Migration, launch, training, and ongoing improvement
Dispatch governance configured around the way the client’s team works
Questions about Dispatch.
Dispatch is the management layer for AI-powered websites. It sits above the coding agent, repository, and host to record who requested each change, what context shaped it, who approved it, what changed, and how to restore the prior version. It gives teams the visibility and control needed to let AI work on a real website.
No. Dispatch is built around a bring-your-own-agent model. Your team can use agents such as Claude Code, Codex, or Gemini. Dispatch governs the requests, previews, approvals, attribution, and history around their work.
Not always. A compatible code-based website may be connected to Dispatch without a redesign or platform migration. If your current site is on a traditional CMS, ZINC can assess whether improving it in place or moving to an agent-ready architecture creates the stronger business case.
AI website work needs controls. Dispatch keeps work on a branch, provides a preview before release, assigns approvals by role and risk, records every action, and supports one-click restore for covered website changes. ZINC also defines the operating process, responsibilities, and exceptions with your team.
Your website code, content, and history stay in your repository and host. ZINC documents ownership, access, third-party services, and handoff responsibilities in the project scope. Dispatch provides the management layer without becoming the place where the website itself must live.
Yes. A migration can retain the agreed design and content. ZINC inventories pages, URLs, forms, analytics, and integrations; identifies what can carry over; and flags what needs to be rebuilt or improved before scope is approved.
ZINC plans URL continuity, redirects, metadata, internal links, and launch checks, then monitors performance after cutover. Search rankings can fluctuate after a migration, so unchanged rankings should not be promised. Dispatch also scores pages for technical AEO signals and tracks those scores over time. Architecture helps, but content and ongoing work still matter.
Yes. ZINC recommends the approach that fits the business. That may mean improving the current Webflow site, introducing selected AI-assisted workflows, or planning a move when the benefits justify it. Migration is a decision, not a requirement.
Explore Enterprise Websites & CMS >See what happens when AI speed meets real control.
Bring us the website you have and the business goals ahead of it. ZINC will help you decide whether to improve, migrate, or redesign, then show you how Dispatch can give your team a faster way to work without losing oversight.
No platform credentials are needed for the initial review.