To show ROI on your marketing initiatives, you need to present marketing metrics that resonate with your decision makers. Doing this puts you in a better position to make the case for new budgets and strategies.
But what metrics are actually important?
If you’re not sure what metrics show the impact of your marketing efforts, you’re not alone. That’s why we produced this new white paper: Marketing Metrics Your Boss Actually Cares About.
Download this guide to discover:
- The most important metrics to present to your executives
- How to calculate each metric
- What each metric means and why they matter