# ZINC > ZINC is a strategy, brand, design, and technology agency (founded 1998, Irvine, California). It helps companies choose, build, and evolve the right digital foundation, using AI where it adds value: AI-native websites their teams run with their own AI agent, migrations off WordPress and other CMS platforms, Webflow Enterprise sites, AI shopping readiness for e-commerce, and Dispatch, ZINC's governance platform for AI website work. Key facts: - An AI-native website keeps its code and content in a repository the client's own AI agent can change, with each change previewed and approved by the team before release. - ZINC recommends the stack by business need (Astro, Next.js, Webflow Enterprise, Shopify) and sells none of the platforms. - The client owns the code, hosting account, domain, and content. Turn Dispatch off and the website keeps running. - wearezinc.com itself runs this way: Claude Code on the repository, governed through Dispatch. ## Start here - [Free Website Assessment](https://www.wearezinc.com/free-website-assessment): A free, human-reviewed assessment of how AI assistants and search see a business website, where it loses leads, and the best next step (improve, migrate, or redesign). No logins or obligation; delivered within two business days. ## AI-native websites and Dispatch - [AI-Native Websites](https://www.wearezinc.com/solutions/ai-native-websites): Keep the website you love and change how you run it: your team updates the site by asking its own AI agent, previews the result, and approves it before it goes live. - [AI Website Migration](https://www.wearezinc.com/solutions/ai-website-migration): AI website migration, with control built in. ZINC moves an existing site onto an agent-ready stack (Astro or Next.js) with design, content, and URLs preserved where possible, then configures Dispatch. - [WordPress to AI-Native Migration](https://www.wearezinc.com/solutions/wordpress-ai-website-migration): Moving off WordPress: every plugin function gets an agreed replacement, URLs are preserved or redirected, and a free preview rebuilds two pages and runs one real change through Dispatch. - [Dispatch](https://www.wearezinc.com/solutions/ai-dispatch): Dispatch is the management layer for AI-powered websites: preview before release, role and risk-based approvals, attributed change history, and one-click restore for supported changes. Bring your own agent, such as Claude Code, Codex, or Gemini. ## Migration paths - [Webflow or AI-Native?](https://www.wearezinc.com/solutions/webflow-ai-website-migration): A straight comparison from a Webflow partner that moved its own site: when Webflow Enterprise is the better call, when an AI-native site is, and how agents can work on Webflow too. - [Wix to AI-Native Migration](https://www.wearezinc.com/solutions/wix-ai-website-migration): Wix does not export sites to other hosts, so the move is a rebuild: pages recreated, blog and CMS content recovered, every URL kept or redirected. - [Squarespace to AI-Native Migration](https://www.wearezinc.com/solutions/squarespace-ai-website-migration): Part export, part recovery: pages, blog, and media moved, the design rebuilt without template limits, every URL mapped. - [HubSpot CMS to AI-Native Migration](https://www.wearezinc.com/solutions/hubspot-cms-ai-website-migration): Keep HubSpot CRM, forms, tracking, and lead routing; move the website onto code you own. - [Framer to AI-Native Migration](https://www.wearezinc.com/solutions/framer-ai-website-migration): Keep the Framer design and motion, rebuilt on Astro or Next.js in your own repository. ## Tools and references - [Free Migration Planner](https://www.wearezinc.com/migration-planner): Enter a website to get its sitemap URL inventory by template, the platform it appears to run on, and the URLs that need a redirect decision. - [AI Website Glossary](https://www.wearezinc.com/glossary): Plain-language definitions: AI-native website, AI website migration, AI website governance, AEO, llms.txt, MCP, agentic commerce, risk tiers, SEO parity, and more. - [Comparisons](https://www.wearezinc.com/compare): Fair comparisons: Webflow or AI-native, WordPress or AI-native, Dispatch or a DIY agent workflow, agent editing or a headless CMS. - [Dispatch vs a DIY AI Website Workflow](https://www.wearezinc.com/compare/dispatch-vs-diy-ai-website-workflow): Where an agent plus GitHub and preview deploys is enough, and where approvals, attribution, and restore for the wider business need Dispatch. - [AI Agent Editing vs Headless CMS](https://www.wearezinc.com/compare/ai-agent-vs-headless-cms): When to update a site by asking an agent, when structured CMS fields are better, and how to combine them. ## Websites and platforms - [Enterprise Websites & CMS](https://www.wearezinc.com/solutions/enterprise-websites): Webflow Enterprise design, development, CMS integrations, and team enablement for organizations whose current platform is the right fit. - [AI-Built Website Cleanup](https://www.wearezinc.com/solutions/ai-built-website-cleanup): For sites built fast with AI builders such as Lovable, v0, or Bolt: review and fix lead paths, exposed secrets, search and AEO signals, accessibility, and code structure, then govern future changes with Dispatch. - [Website Design & Development](https://www.wearezinc.com/solutions/website-design-development): New websites and redesigns on Webflow, Shopify, or a code-based stack, chosen by business need. - [Webflow Partner](https://www.wearezinc.com/partners/webflow): ZINC's Webflow partnership and enterprise Webflow services. - [Shopify Partner](https://www.wearezinc.com/partners/shopify): ZINC's Shopify partnership and storefront services. ## E-commerce and AI enablement - [E-commerce Acceleration](https://www.wearezinc.com/solutions/ecommerce-acceleration): Get chosen by AI shoppers: accurate product facts, policies, and a tested path to checkout, plus practical AI for commerce teams. Starts with a free AI shopping check. - [AI Strategy & Training](https://www.wearezinc.com/solutions/ai-strategy-optimization): Where AI makes a useful difference, which tools to choose, and training so teams apply them with confidence. - [AI Workflows & Automation](https://www.wearezinc.com/solutions/automation-workflows): AI connected to existing CMS, CRM, and marketing systems, with clear review and approval steps. - [On-Brand AEO Sprint](https://www.wearezinc.com/solutions/on-brand-aeo-sprint): A focused sprint to improve how answer engines read, cite, and describe a brand. - [Brand Strategy & Design](https://www.wearezinc.com/solutions/branding-positioning): Positioning, messaging, and identity that make a business distinctive. ## Company - [About ZINC](https://www.wearezinc.com/about-us): Founded in 1998. More than 25 years of strategy, brand, design, and technology work for companies from Fortune 200s to early-stage startups. - [Our Approach](https://www.wearezinc.com/our-approach): Strategy first, then design and delivery, with AI applied where it adds value. - [Our Work](https://www.wearezinc.com/work): Case studies including Thoma Bravo, Growth99, DFND, Bravo Foundation, Navigator Global, and Pivot. - [Contact](https://www.wearezinc.com/contact-us): Start a project or request a website assessment. Phone (949) 719-4950, hello@wearezinc.com. ## Insights - [What Is DispatchVault? The Management Layer for AI-Powered Websites, Explained](https://www.wearezinc.com/post/what-is-dispatchvault-management-layer-for-ai-powered-websites): A complete guide to DispatchVault: what it is, how it governs AI coding agents like Claude Code on production websites, how AEO scoring works, what it costs, and how ZINC uses it with clients. - [AI E-Commerce Strategy 2026: How Merchants Should Leverage AI Agents, Personalization, and Automation](https://www.wearezinc.com/post/ai-ecommerce-strategy-2026-merchants-guide): A comprehensive guide for e-commerce merchants on leveraging AI agents, personalization, and automation in 2026. Covers agentic commerce, Agent Ops, SEO in an AI-first world, and a phased implementation roadmap. - [Answer Engine Optimization in Practice: The DiscoverArt Case Study](https://www.wearezinc.com/post/aeo-in-practice-discoverart-case-study): A working case study in answer engine optimization — how ZINC built DiscoverArt, an AI art-discovery engine, to be understood and cited by AI search. Real tactics, real results. - [Why Strategy Beats Speed in the AI Era](https://www.wearezinc.com/post/maximize-your-digital-presence-today): AI made execution cheap. Learn why strategic clarity, brand systems, and focused AI workflows now matter more than pure speed. - [How SEO Is Evolving in the Age of AI Search](https://www.wearezinc.com/post/how-seo-is-evolving-in-the-age-of-ai-search): The internet’s search landscape is shifting dramatically. Once dominated by keyword-driven SERPs and blue‑link listings, discovery is increasingly powered by AI . - [The Playbook for Prompting: Training Your LLM Like an Elite Athlete](https://www.wearezinc.com/post/the-playbook-for-prompting-training-your-llm-like-an-elite-athlete): Here’s how to coach your LLMs like elite athletes, turning raw potential into high-stakes performance. - [How Search Results Have Changed](https://www.wearezinc.com/post/how-search-results-have-changed): Search results now include AI summaries, answer engines, and fewer traditional clicks. Learn what changed and how brands should adapt. - [How to Make Your Ecommerce Store AI-Search Ready in 2026](https://www.wearezinc.com/post/how-to-make-your-ecommerce-store-ai-search-ready-in-2026): Use this 2026 checklist to make your ecommerce store more visible to ChatGPT, Perplexity, and AI-powered shopping assistants. - [AEO Tactics All E-commerce Merchants Should Implement in 2026](https://www.wearezinc.com/post/aeo-tactics-all-e-commerce-merchants-should-implement-in-2026): Learn the essential AEO tactics e-commerce brands need to appear in AI answers. Improve visibility in ChatGPT, Perplexity, and Google’s AI search with clear, structured content. - [The AI Road Ahead: From Quick Wins to Lasting Advantage](https://www.wearezinc.com/post/the-ai-road-ahead-from-quick-wins-to-lasting-advantage): The path forward isn’t about chasing hype—it’s about applying AI intentionally to drive growth now and in the future. - [Essential SEO Techniques](https://www.wearezinc.com/post/seo-techniques): Learn the SEO fundamentals that still matter in 2026, including keyword research, on-page structure, technical clarity, and link authority. - [Structuring Your Site for AI Optimization (AEO)](https://www.wearezinc.com/post/structuring-your-site-for-ai-optimization-aeo): Learn how technical AEO, schema, site structure, and crawlability help AI assistants understand, cite, and recommend your content. - [Email Marketing Best Practices](https://www.wearezinc.com/post/email-marketing-best-practices): Improve email performance with list quality, segmentation, testing, lifecycle automation, and AI-assisted personalization. - [The Zero-Click Internet: What Brands Need to Know About AI Search](https://www.wearezinc.com/post/the-zero-click-internet-what-brands-need-to-know-about-ai-search): AI search is creating a zero-click world where structured, consistent content is now the key to brand visibility and citations. - [The Role of AI in Marketing](https://www.wearezinc.com/post/ai-in-marketing): Learn where AI improves marketing through personalization, automation, data analysis, and better customer experience. - [AI Checkout Is Here: What It Means for eCommerce in 2026](https://www.wearezinc.com/post/ai-checkout-is-here-what-it-means-for-ecommerce-in-2026): Learn how OpenAI’s new Commerce APIs reshape product discovery, checkout, and conversion. See how ZINC helps eCommerce brands prepare for AI driven buying. - [From Idea to Launched Product: How ZINC Builds Fast in the AI Era](https://www.wearezinc.com/post/idea-to-market-fast-ai-build-process): How ZINC takes a raw idea to a launched, scalable product — strategy, brand, UX, content, engineering, and growth — supercharged by AI and frontier models, with DiscoverArt as a working example you can use today. ## Optional - [Blog](https://www.wearezinc.com/blog): All articles on AI search, AEO, e-commerce, and AI-native websites. - [Sitemap](https://www.wearezinc.com/sitemap.xml)