Rebranding: Logo, Style Guide, and Visual Assets

Zinc created a strong brand strategy for Altec and DocLink by visually combining document management with the company named to create a unique and modern identity for the 25-year-old company. Additionally, the Zinc team designed the logos to be part of the same brand family, with font and icon similarities carried through both symbols.

Zinc also introduced a contemporary color palate, unique and modern icon styles, and fresh visual assets to the brand to set it apart from its competitors and reflect the market position the veteran company maintains.